The smart delivery platform for your images

One image, many variants

Centrally define in which formats and sizes your images should be available. DAMlivery takes care of the rest.

Immediate availability

No periodic exports – every image you share is immediately available in all variants.

Central Administration

DAMlivery connects directly to your DAM system. You control when and for how long an image is available.

tl;dr Why do I need DAMlivery?

Keep control of your assets and variants, DAMlivery is the direct interface to your assets. Different sizes, formats, cropping and quality levels – DAMlivery delivers the assets tailored as URLs where they are needed.

Delivery in one step

DAMlivery combines four processes into one: Images are fetched from the data source (e.g. DAM system), converted, stored and delivered in one step. This reduces complexity and makes the process reproducible.

Data source

Data source

DAM, PIM, file system, S3 etc. - almost any (image) data source can be addressed with DAMlivery.


Whether image size, file format, original or cropped - transformation configurations can be created and used as required.


Benefit from speed gains and high reliability thanks to the intelligent storage concept.


Delivery of assets in original or converted form, with enriched information in the URL, for webshops, portals, CDN - DAMlivery makes it possible.

Asset Lifecycle

Most enterprise DAM systems have functionalities to control the asset lifecycle. DAM systems update, lock or delete assets and allow for scheduled availability. DAMlivery adapts this information to extend asset lifecycle events to the variants.

Asset is updated

As soon as the set DAMlivery cache interval has expired, all variants provided by DAMlivery are updated.

Asset is locked

As soon as the set DAMlivery cache interval has expired, all variants provided by DAMlivery are locked.

Asset is deleted

As soon as the set DAMlivery cache interval has expired, all variants provided by DAMlivery are deleted.

Asset is available for a limited time

Within the availability time all asset variants are made available, outside the time none of the variants are available.

Control via DAM functions

You update, lock and delete assets as usual in your DAM system, DAMlivery applies the same functions to all variants.

Control via metadata

Control the availability of variants via your asset metadata, the non plus ultra for automated processes.

DAMlivery in practice

As mentioned in the previous section, DAMlivery gives you full control over your asset lifecycle. You have the security of always having the latest assets on your website, webshop, social media, etc. - the DAM system thus becomes the single source of truth. In addition, you no longer have problems with outdated, incorrectly converted or non-color-compliant assets.


Images can be provided via URL directly from DAMlivery in the correct size and resolution and embedded on web pages, no separate upload to the CMS system is necessary.

Crop formats are important for the web experience, for example, different breakpoints are required for desktop computers, smartphones, tablets, etc. For this purpose, crop parameters (focus point, area specification) can be dynamically specified via the URL, stored in the saved preset in the DAMlivery or read from existing information fields.

URL generation is done for specified file formats, e.g. WebP and png/jpg as alternatives.


Assets for the webshop are needed in different formats and sizes, for example for the main view, shopping cart view etc. These assets can be provided in the required variants by DAMlivery.

When exporting assets for the web store, e.g. via a PIM system, delivery URLs for different formats can be generated for each asset. This means that only the URLs are exported, not the assets themselves - this increases speed and you benefit from memory savings.

Original delivery, for example for the display of data sheets (pdf), is also possible.

Social Media

Assets for social media are required in various formats and sizes, e.g. for Facebook, Instagram, Twitter, etc. For this purpose, cropping parameters (focus point, area specification) can be dynamically specified via the URL, stored in the saved preset in the DAMlivery or read from existing information fields.

The delivery URL generated in this way is used in the corresponding social media channel and you have full control over the timeliness of the assets in your social media activities (unless the corresponding channel stores the assets on its own servers).

External provision of assets

Instead of uploading to sharing services, assets can be made available via DAMlivery per URL in different formats, sizes and color spaces, etc. This saves you additional costs and gives you the security of delivering only up-to-date and valid assets to external parties.

Discover the benefits of DAMlivery

Thousands of images can be delivered dynamically in any number of variants with customized file names and at incredible speed for web stores, websites, portals and the like with minimal effort in one step. Each image needs to be fetched from the DAM system only once - no matter how many variants are generated.

Direct access

Files that have been approved for DAMlivery are directly available via their unique IDs per URL.


Easy access through presets for format, size, quality via freely selectable, unique names.

Increased availability

Unchanged files remain available in DAMlivery until they are deleted. This compensates for failures in the backend.

Reducing the burden on the DAM

Files are transferred to DAMlivery on the first access, all subsequent accesses are served from the cache.

SEO friendly

No matter what the image is called in the DAM - you have the option of adapting the name of the image for all delivery variants.

Asset lifecycle control

Control the availability of your assets in the DAM system. DAMlivery controls the availability of the variants.


Via the REST API, signed and encrypted ULRs can be generated for one or more files simultaneously.

Hosted in Europe

All DAMlivery services are provided via our hosting partner OVH in european data centres.


Presets allow you to centrally manage the settings of your variants. For each preset, you can choose a unique, freely definable name that can contain letters and numbers. The preset is made available via the unique name.


The target height and width in pixels. If only one size is specified, the other is automatically adjusted.


For formats like JPG/WebP, the quality can be adjusted in the usual steps.

File format

By default DAMlivery delivers JPG files, the following formats are also available: GIF, PNG, WebP.

Crop parameter

Presets can be further modified via cropping parameters to define image sections.

Focus point adoption

Adoption of focus point information for image sections (only with supported systems).

Focus point parameter

The focus point parameter can be used to set the focus point for a preset individually.

Anatomy of the DAMlivery URLs

In DAMlivery there are different ways to access the variants of an asset. The Preset URL API, the Encrypted URL API and the Dynamic Signed URL API. The structure of the different URLs is explained below.

Preset URL API

The Preset URL API can be used simply by exchanging the preset and asset ID.

  • Server


  • Preset endpoint


  • Client


  • Preset


  • Unique Asset ID


  • Freely selectable name


Encrypted URL API

Encrypted URLs can only be created via DAMlivery Rest API, the URLs are tamper-proof and hide information such as preset and asset ID.

  • Server


  • Encrypted API Endpoint


  • Client


  • Encrypted information


  • Freely selectable name


Available connectors

Connectors link your backend system to the DAMlivery delivery platform. Depending on the backend system, more or less DAMlivery features can be supported. Lifecycle features are usually only supported by enterprise DAM systems. Our connector framework allows us to add more backend systems. The following connectors are available or in progress.

Logo for CELUM Content 6

CELUM Content 6

Logo for Picturepark Content Platform

Picturepark Content Platform

  • Now available

Logo for EasyDB


  • Coming soon

Is DAMlivery a Content Delivery Network (CDN)?

No, DAMlivery is not a CDN, but it can be used as a dynamic data source (Origin Server) for a CDN.
DAMlivery fetches assets from the data source when they are needed - meaning assets don't have to be uploaded like they do with a CDN.
DAMlivery makes assets available only when they are allowed to be available (license term, copyright infringements, ...) and thus considers the asset lifecycle - with CDN, recalled assets have to be removed manually.
Assets are delivered as converted files in various file formats, with dynamic cropping parameters (focus point, area specification), with enriched information in the URL etc. Delivery of the original is of course also possible.
This gives you the security of always delivering the latest images and videos - the original asset in the DAM system is the basis for all modifications, the DAM becomes the single source of truth.
Plus, you'll have no problems with color conversions - assets appear on all channels just like the original in the DAM system.

Frequently asked questions

Is your question not answered? Do not hesitate to contact us.
There is no connector for my system, can I still use DAMlivery?

Please contact us, we regularly develop new connectors for different systems.

What are presets?

Presets are default settings that can be addressed via a freely definable name. A preset contains, for example, the size in pixels, the format and the image quality.

Is there only the Preset URL API for accessing variants?

No, there are other access options: Encrypted URL API and the Signed URL API.

Can I also retrieve originals via DAMlivery?

Yes, this is possible and makes sense, for example, to access videos or PDF documents. For security reasons, this should be combined with encryption.

What is the Encrypted URL API?

To prevent access to resources in the DAM, the preset URLs can be encrypted via our REST API. This means that the asset ID can no longer be recognised and modified in the URL.

What is the Signed URL API?

The Signed URL API is an enterprise feature that allows free access to the conversion unit. It is thus possible to convert assets and variants without presets by encoding the transformation instructions in the URL.

What does a signed URL look like?


Why are there so many elements in the signed URL, it looks complex?

In the example above, the asset (ID:129) is cropped and scaled to a size of 300x300 pixels.

I looked in the HTML code of the page, why don't you use DAMlivery?

Gotcha! This website was created with a static site generator. During the build process all resources are resolved and included in the static build. This makes the site very fast. Exciting? -> https://jamstack.org/

All the URLs from the FAQ questions don't work at all!

Yes, that's right! These are only examples that have been shortened for better readability. The signature and also the encrypted URL would otherwise be much longer.

Do you have further questions?

Then send us a message using the contact form below.

DAM United AG

Office Berlin

Kantstraße 63
15566 Schöneiche bei Berlin

Office Essen

Thingstraße 13
45138 Essen
+49 30 51 309 183
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